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Starbucks Web marketing strategy

more than 570 stores in 48 metropolitan areas since it initial entered Chinese suppliers twelve years ago. Building on this momentum, this plans to spread out 1, 500 stores by simply 2015. What did the Seattle-based espresso company perform right in China? Allow me to share five lessons from Starbucks’s success. A) Think Diverse When Starbucks entered Cina in 1999, a large number of were sceptical that Starbucks had a probability. Given the fact that Oriental people have customarily favoured tea, it looked like impossible that Starbucks would be able to break into the foreign exchange market

Exhibit four: Brand Company logo of CCD and its value 20. Exhibit 5: Sample Consumer profile by Age bracket at CafCoffee Day Case Study Subjective This case research covers the following issues: Examine and analyze Bistro Coffee Day’s brand approach in India, its success and future challenges Introduction CCD today has become the largest youth aggregator, and from an advertising stand stage, the accomplishment has come by focusing on the 3As: Ease of access, Affordability and Acceptability. – Bidisha

Section 1: Business Summary

The executive summary goes close to the beginning of the plan but is definitely written last. It should provide a short, exact and hopeful overview of your business that reflects the reader’s attention and provides them a in learning more about it. The executive synopsis should be no more than two internet pages long, with brief summaries of various other sections of the master plan.

Java Jake’s Espresso House would be the go-to place for caffeine lovers. All of us plan on portion the highest quality caffeine and appetizers in a trendy, comfortable atmosphere. Our location and good customer service should certainly build a steady repeat consumer bottom.

Owners Jack Valdez and partner Juanita Sanchez each have more than a decade inside the food assistance industry, which includes management experience.

Our primary products will be the higher margin gourmet coffee goods such as espressos, cappuccinos, lattand various snacks, which include healthy alternatives.

Strategically located within just easy strolling distance from your technical college, nursing educational institutions and a variety of office processes, we intend to cater to students and youthful office workers by giving plenty of seating space and superior customer care with a trendy vibe.

In the immediate area our competition consists primarily of fast food vendors just like McDonald’s and Dunkin Doughnuts. We intend on capturing the top end in the local espresso market simply by serving fine, non-machine made coffee goods at inexpensive price points. Along with our superior ambiance and great customer service, all of us intend to focus on the sophisticated espresso consumer.

The place we have picked has a couple of, 000 sq ft of space, room to get an outdoor outdoor and requires a minimum of renovations. The space has been vacant for several several weeks and the owner is encouraged and offers offered a four yr lease using a fifth 12 months free.

All of us expect sales revenue to grow by $200, 500 in the first year of operations to $250, 500 by the end of the third 12 months. To minimize working expenses both of the principals will be onsite on a full time basis to minimize staffing costs, supervise and maintain quality control. We anticipate net income to grow from $50, 000 to $100, 1000 by yr three. ***A bar graph and or chart can be added here***

one-hundred dollar, 000 in startup funding is required intended for lease costs, renovations, tools and pieces of furniture. The rules have $100, 000 in cash and may obtain the snooze from industrial lenders.

Birth of the ultra-modern Starbucks

A year after ending up in Starbucks’ pioneers, in 1982, Howard Schultz was hired while director of retail procedures and marketing for the growing espresso company, which in turn, at the time, simply sold espresso beans, not coffee drinks. My impression of Howard during that time was that he was a fabulous communicator, co-founder Zev Siegl later recalled. One to just one, he is still.

In early stages, Schultz began making his mark within the company whilst making Starbucks’ mission his own. In 1983, while traveling in Milan, Italy, he was struck by the number of espresso bars this individual encountered. A concept then happened to him: Starbucks will need to sell not just coffeebeansbut coffeerefreshments. I saw anything. Not only the romance of coffee, although. a sense of community. And the interconnection that people were required to coffee the place and one other, Schultz recalled. And after a week in Italia, I was and so convinced with such unbridled enthusiasm i couldn’t hold out to get back to Seattle to speak about the fact that we had found the future. inch

Schultz’s eagerness for opening coffee pubs in Starbucks stores, yet , wasn’t distributed by the provider’s creators. We said, ‘Oh no, that’s not for us, ‘ Siegl appreciated. Throughout the ’70s, all of us served coffee in our store. We even, at a single point, a new nice, big espresso machine behind the counter. Yet we were in the bean business. On the other hand, Schultz was persistent right up until, finally, the owners let him establish a caffeine bar in a new retail outlet that was opening in Seattle. It absolutely was an instant achievement, bringing in hundreds of people daily and launching a whole new language the language of the coffeehouse to Seattle in 1984.

Nevertheless the success of the coffee tavern demonstrated towards the original pioneers that they didn’t want to go in the direction Schultz wanted to take the tablets. They did not want to get big. Disappointed, Schultz left Starbucks in 85 to open a coffee pub chain of his individual, Il Giornale, which quickly garnered success.

Two years later, with the help of buyers, Schultz purchased Starbucks, blending Il Giornale with the Detroit company. Consequently, he became CEO and chairman of Starbucks (known thereafter as the Starbucks Coffee Company). Schultz were required to convince buyers that Americans would basically shell out substantial prices for a beverage that they can were used to getting intended for 50 pennies. At the time, the majority of Americans did not know a high-grade beans from a teaspoon of Nescafimmediate coffee. Actually coffee consumption in the United States have been going down since 1962.

In 2000, Schultz publicly declared that he was resigning as Starbucks’ CEO. 8-10 years after, however , he returned to move the company. In a 2009 interview with CBS, Schultz stated of Starbucks’ mission, We’re not available of stuffing bellies; we are going to in the business of filling spirits.

Camila Ramos, Panther Caffeine, Miami 5th place

Among three regional champions to advance through Semi-Finals, Camila Ramos competes having a cultural point of view foreign to many coffee-focused Americans, and yet entirely American. Rich in the Cuban coffee traditions of Miami, where she was raised, Ramos is now on the forefront of expanding Miami’s identity since not just a coffee city, but a specialised coffee town. She’s associated (at least professionally) with Panther Coffee, whose emergence as a respected player in the usa coffee scene is with one another tied to Ms. Ramos’ success at competition, beginning with her first overall look at the 2012 Southeast Local Barista Competition. When we evaluated her too event this year her enthusiasm for coffee was palpable, and here today, at Ultimes Sunday in 2014, that same spirit is clearly visible in how she competes, and how your woman chooses to pay her period on stage.

The novelist Tom Wolfe stated of Arkansas, in his vital Miami publicationBack To Blood, Miami is actually a melting container in which non-e of the rocks melt. They will rattle about. Camila Ramos echoed that same sentiment in her US Barista Tournament routine, showing her all judges, We’re in this article today not for the caffeine itself, but also for the flavor this carries. Espresso is a cacophony of taste and structure at once. inch Hers was an very easily modern barista competition routine, with whizzes of ingenuity: presenting the judges each with a cooled down cupping bowl to start their particular service; cappuccinos with remarks of salted caramel milkshake, prepared with Florida milk milk flown cross-country; adding a new-age ingredient just like xanthan chewing gum into her signature drink, a compound so American it was developed by the Usa Department of Agriculture.

Hers was a routine that would not need to celebrate coffee’s globalism and diversity it simply, beatifully incorporated that as a matter of course. The panela in her personal unsecured drink, for example , is a Latina & Central American ingredient, uncommon in most parts of the usa, but widely available at espresso bars (both good and bad) in Bogota, San Salvador, Mexico City, and we’re if, perhaps, Havana. The coffee by itself was from Nicaragua, produced in the northern reaches of this country within the border with Honduras by a man known as Maximo Ramos, and marked by Panther Coffee because Nicaragua Kailash. The word means crystal in Sanskrit, which is the name of the two a mountain in Tibet and a town in Nepal.

The coincidence in surname among Camila and Maximo Ramos is exactly that there’s no relation but the identifying moment in Camila Ramos’ routine arrived her choice to play a recording of Maximo Ramos talking about his farm as well as the coffee expanded there. The message was delivered in Spanish, and translated for the all judges and viewers by Ms. Ramos. Most coffee information is translated from the farmer at some point; this is nothing new. But this someone performing it live on stage, a stage that happens to end up being among the incredibly largest inside the coffee universe. That’s Ohio and Nicaragua and Detroit, an intersection of civilizations and backgrounds each trying together pertaining to quality in the same shared moment. That’s Camila Ramos.

Emma Stout ’23Harrisburg, TX

M7652-000. Or at least that’s how my bike-tire-greased, highlight-yellow, heel-cap-ripping-at-the-seams Chuck-Taylors are meant to be colored. Freshman season, I tried so hard to hold them that pristine, well-known M7652-000 color. Time developed, however , and dirt, acoustic guitar chords, and conversations at some point covered the canvas of the shoes. When I first relocated to Houston in eighth quality, I tried to follow the status quo and keep my own shoes white. But as various conflicting impacts crept into my life-Liberal vs . Old-fashioned; Portland, OR PERHAPS vs . Houston, TX; LCD Sound system or Ed Sheeran-I began to recognize how important it is to listen to lack of and to keep up with the confidence to pursue my personal passions although inspiring others to do similar. I needed to understand Houston’s tone and learn from its stories just as much as it necessary to hear mine, and my own shoes grew dirtier daily as each person’s testimony helped harden and expand my own.

?nternet site walk, anybody can first figure out Cheyenne hey yo engulfing the right interior canvas, weaving through clasps and eventually boarding PORTLAND. I achieved Cheyenne through Freshman season volleyball and were friends because We tried; I borrowed cowboy boots pertaining to football games, didn’t talk about my nice music, and washed my shoes. As I grew, nevertheless , it was the differences that brought us together. Your woman forced me personally to see the various other side, compelled me to generate my own results without the influence of my background or perhaps parents.

In Portland, opinions are liberally voiced, and it is similar within my community in Houston, besides rather than a great deal of Lizzie Fletcher stickers it can Come and Take It. When I relocated, I was inundated by a totally foreign lifestyle. By sophomore year, nevertheless , I noticed that compromising me in order to easily fit into was a mistake. I started vocally expressing my statements towards the world to my local freinds as I discovered from their own. While I introduced my friends to thrift-shopping and wrote articles about even more environmentally friendly methods of transportation, they took me to my first line-dance and helped me examine the other side of gun-control in `Agora Caffeine House’. As I grew convenient with conveying my beliefs, I started heading jobs to install a motorcycle rack about campus and took to producing more iconoclastic political items in English class.

My personal left boot houses several meme sources, chords coming from songs I’ve written, paintings of the newest NASA superstar cluster discoveries, practice lines of Italian language greetings by when I was set on learning it, and Lorrie Lake Ln. inches in tiny cursive albhabets. Sandalwood, my friends and I call up it-a late-night, post-fast foodstuff, teen-angst contaminated lake. Sandalwood is the naturel and the that means of Our god and the Sisyphus-like emotions that individuals discuss there. I hardly ever knew that Mormons couldn’t drink caffeine or that Romanians gut an entire this halloween to feast on for every winter. Their particular philosophies, although often dissonating from my own, personal, taught me that it’s frequently beneficial to differ.

When I was hurled into Texas, I used to be miserable while i didn’t express myself in the Kinkaid-bubble. However , I quickly began to realize that I didn’t have to just like Ed Sheeran or keep my shoes M7652-000 to savor life. Learning how to embrace and assess a lot of dissonating suggestions has allowed to develop more in to myself-it makes me more nonpartisan and has informed me in what it genuinely means to tune in to the other side. Now, whether it’s The state of texas or Or, Republican or Democrat, living is a playlist of contradictions. In college, where everybody works on finding who that they are or what their place with the world, I know I can present not only selection of believed, but can easily educate people through my stories on how crucial it is to maintain a great open-minded ideology towards the community and an individual’s power to change it.

A revolutionary espresso concept

Schultz in Tokyo, Japan, in 2005. Junko Kimura/Getty Images

Throughout the ’70s and much with the ’80s, Starbucks was a espresso roaster initially and a coffee shop second. But in the early ’80s, Schultz joined the corporation and became certain that Starbucks could achieve a seemingly difficult goal: continue to be premium when becoming all-pervasive.

Schultz acquired never needed Starbucks to be small just like other regional chains just like Peet’s. Actually Schultz remaining the company for any brief period in the mid-’80s because he was unable to persuade Starbucks founders that the firm could be an worldwide chain, not only a coffee roaster.

In 1987, Schultz acquired the Starbucks’ brand and 17 locations from its pioneers, who decided to focus their particular energy upon Peet’s. In that case Schultz started out planting the seeds for just one of the most ambitious retail expansions in history.

Mike Nudelman / Business Insider

When the initial Starbucks opened in Nyc, The New York Times was required to define how latte was (and explain it was evident LAH-tay). Starbucks played up its exotic nature in everything that did, into its sizes, with grande and venti providing a link with the German coffee lifestyle that motivated Schultz.

Customers believed that their grande lattes demonstrated that they were greater than others cooler, richer, more sophisticated, inches Bryant Simon wrote in the book about Starbucks, Everything But the Espresso. As long because they could get this all for the price tag on a cup of coffee, possibly an filled with air one, they will eagerly handed over their money, 3 and 4 dollars in a cut.

Between 1998 and 2008, Starbucks grew coming from 1, 886 stores to 16, 680. Schultz had taken the string from just an idea to the entirely innovative store that hadn’t persisted before.

Section 2: Business/Industry Overview

It is a review of the coffee industry, the area market, and what makes your business unique.

The Coffee Sector

According to recent U. S. Census data, the millennials possess overtaken the baby boomers since America’s largest living generation. Millennials are definitely more social and mobile than previous ages and prefer to have coffee with friends in trendy, open public locations, raising the popularity of high-end caffeine shops. U. S. statistics indicate that:

Specialty coffee sales happen to be increasing simply by 20 percent annually

Americans take in over four hundred million cups of coffee per day

Price tag sales of coffee go beyond $5 billion dollars per year

Our Location in the Industry

East Clovervale is an affluent place with a very dense of college students and fresh professionals, a great market for the coffee shop just like Java Jake’s Coffee Residence. People in this area can afford to invest money in specialty coffees and appetizers and are happy to do so.

Our market research has demonstrated that eight out of 10 people polled in East Clovervale consume for least three cups of specialty espresso per week.

The Competition

While there are currently two other coffee outlets within the quick area, nor offer outdoor seating or plenty of obtainable parking. A single does not offer free wi-fi.

The actual Java Jake’s Coffee Property Unique

Java Jake’s Coffee Home marketing strategy should be to cater to the the young and young at heart with top quality goods, great assistance, and plenty of seating in the house and away. We aim to be the destination location to meet with close friends, relax, and revel in a great cup of joe. Ultra-fast wifi will permit students and business people to readily communicate and focus on school or perhaps business actions.

Guidelines

If you own a business with a brick and mortar location, entering your full address will help customers find you easily. When customers click this press button, it’ll fast them to a map app on their telephone.

Another way to captivate contact information with your business account is to include a phone number. When ever someone clicks the press button, a prompt shows up to directly contact the company.

Trail bio and profile involvement with Sprout’s Instagram analytics

Sprout’s stats help you assessment every facet of your Instagram strategy, which include how much individuals are engaging with the links inside your bio.

Track your leading hashtags, surface the blogposts that were the majority of successful, and turn into these insights in to an maximized Instagram strategy.

Test out our reporting, diamond and submitting features using a free trial, or schedule a demo today.

Example: Starbucks Coffee Company

specifically, Dunkin Pumpkin, Cafe Du Monde, Four Barrel Coffee, etc. Among them, Starbucks is the greatest coffeehouse business not only in America, but likewise in the world. Why is it so successful? Starbucks provides applied some rules to its enormous success, every rule gets it one particular step nearer to becoming the world’s biggest coffee shop. Starbuck Coffee Business was founded in March 35, 1971 in Seattle’s Pike Place Industry. Its first name was Starbucks Coffee, Tea and Spices, and later on it was

The Swot Analysis For Starbucks

are able to afford a premium price of caffeine and other products. Starbucks is known for its management skills regarding quality and customer service. Installed a lot of emphasis on persons skills and soft skills which is crucial in terms of achievement and failing. It creates a soft ambiance for its employees by which they stay happy including the end of the day they make clients happy. My personal StarbucksIdea. com enable customer to provide their very own feedback on the customer and product solutions. On the other

What their Instagram Bio Needs to Attain

A good Instagram bio should be able to accomplish a lot of goals simultaneously, like:

  • Convey what their business really does
  • Reveal how a client can find you

AgreatInstagram account will do the subsequent:

  • Display the company’s character
  • Immediate the customer to consider an action

Five Senses Espresso has a simplistic approach to their bio.

If the account is usually converted to an enterprise Account, you may make a look at your analytics to view how many views the profile receives.

Continued Achievement

In 2006, Howard Schultz was ranked No . 359 uponForbesmagazine’s Forbes 400 list, which presents the 400 wealthiest individuals in the usa. In 2013, he was ranked No . 311 on the same list, as well as Number 931 inForbesis list of billionaires around the globe.

Today, no one organization sells more coffee refreshments to even more people in more places than Starbucks. By simply 2012, Starbucks had produced to involve more than 17, 600 stores in 39 countries around the globe, and its industry capitalization was valued in $35. 6 billion. By 2014, Starbucks had more than 21, 1000 stores throughout the world and a market cap of $60 billion. The amazingly popular caffeine company apparently opens 2 or 3 new retailers every day and attracts around 60 mil customers a week. According to the provider’s website, Starbucks has been committed to ethically sourcing and roasting the highest-quality arabica coffee inside the world seeing that 1971.

Bistro Coffee Working day

suddenly big business. Caffeine is slowly but surely substituting tea. There is also within the consumption of caffeine. The niche coffee motion has attained much of it is momentum throughout the efforts of companies like Barista, CafCoffee Working day and Starbucks. In India CAFESPRESSO DAY and BARISTA are definitely the most well-liked and well-known cafThe college crowd rates them as one of the coolest hangouts. These companies offer similar merchandise but their placement and target audience are very totally different from each

Michael O’Donovan ’21Dorchester, MUM

The heavy entrance opened, in that case shut. He was later today than usual. As I sat generally there, finishing up my second quality math home work, he approached me together with his trademark fancyful, yet tired, smile. His appearance: a faded, damaged shirt and sturdy, dusty denim jeans; his hands, caked together with the grime and dirt that come with his distinctive line of work; his hair, around the verge to be assaulted with grey, covered in dust particles. After cleaning his hands, his very best tools for his control, he lay down along with his reheated meal, prepared by his loving wife forty minutes earlier. With out a word, started to eat, painful for meals after a long day of. My second grade personal couldn’t help but notice the juxtaposition in play: a male in aged, well-worn outfits, with heavy hair and hands certainly not completely cleaned, dining in a room thoroughly and somewhat ornately equipped, the fruit of his labor. We both sitting there alone. I could not help nevertheless look at my dad the car mechanic in awe, considering where I myself might end up when I am his grow older.

Cessi, ainsi que sublato montes genitore petivi. I recently have one final line in book two of Vergil’s Aeneid, line 804. I look at the range for a second before targeting it. We note how both sublato and genitore are ablative; they go collectively. I location cessi, inches the verb meaning I yielded, and petivi, inch which means I sought. Montes in this circumstance is in the accusative case, meaning it is the immediate object. My spouse and i translate the queue to, I yielded, and lifting my dad I desired the mountains. I sat back, thrilled with myself pertaining to finishing the 2nd book of the renowned epic poem. Only then, my own father opened the door. Over dinner in the evening, we had one other rousing talk regarding my own looming college or university process. This talk was different, even so; this was the night when I finally inform my father of my own intention to major in my favorite institution topic, the classics. Upon hearing this kind of news, my personal father’s countenance was hidden, untranslatable.

When ever my parents had been growing in Ireland, an apprenticeship was far more important than college education. Mother and father did not enroll in college mainly because apprentices acquired jobs earlier than those who visited college. Through apprenticeship my father got his first work. I realize the vast variations between my father’s job and what I want to make my own life’s work. His can be described as realistic one: a job that was necessary back then and it is needed even more so today. It is just a grueling job, in which one must use their hands and physiques to total. Mine just might be less genuine. The timeless classics once thrived; it was necessary curriculum by many private schools. The industry offers only removed downhill ever since then, with fewer students taking risk to master the subject. That demands if you are an00 of considering, with a lot less physical requirements. Ultimately, I am pleased for my own opportunity. My dad worked hard his entire life so that his own children got to be able to attend university to study and turn into what they want to be, and not what they needed to be for monetary causes. My father is my hero for working hard, succeeding, and allowing me personally such an opportunity.

Despite his early doubt, when he soon learned that Used to do have a plan, which was that I wanted to teach the timeless classics, my dad was at ease. That was almost all he had to know. In my father’s phrases, he declared that if I had a plan that we was serious about, he would often fully support me. I was overjoyed by the fact that My spouse and i, much like the pious hero Aeneas, would be able to carry my father, my own past, with me at night toward my personal unknown upcoming, rather than leave him lurking behind, forever caught in my past, a memory.

Adjust and Analyze

Like other social media strategies that you just take on, all of us recommend tracking your account analytics along with traffic that you might be sending aimed at your web. Don’t be frightened to play around with the style and framework of your bio. Instagram is a playful network and can be a great opportunity for you to inject some more personality into your brand.

Inform us in the comments- what’s the very best Instagram bio you’ve noticed from a business?

Sign up to include social media assets sent to the inbox once a week.

Renner Kwittken ’23Armonk, NY

My first dream work was to become a pickle pickup truck driver. I could see it during my favorite book, Richard Scarry’s Cars and Trucks and Things That Go, inch and for a lot of reason, I used to be absolutely captivated with the idea of generating a giant pickle. Much for the discontent of my more youthful sister, We insisted that my parents read us that book as many nights as is possible so we could find goldbug, a small tiny golden insect, on every page. I would imagine the wonderful your life I would possess: being a pig driving a giant pickle pickup truck across the country, running after and obtaining goldbug. I then moved on to wanting to be a Lego Grasp. Then an architect. Then a surgeon.

I quickly discovered a genuine goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce crystal clear images of them without sacrificing the topic, and warmth them to obliteration.

Suddenly the destination of my pickle was very clear.

I quickly became surrounded by the regarding nanomedicine; My spouse and i scoured articles or blog posts about liposomes, polymeric micelles, dendrimers, concentrating on ligands, and self-assembling nanoparticles, all conquering cancer in certain exotic method. Completely absorbed, I attempted to find a coach to dive even deeper into these types of topics. After several denials, I was greatly grateful to obtain an invite to function alongside Doctor Sangeeta Ray at Johns Hopkins.

In the lab, Doctor Ray prompted a great amount of autonomy to design and implement my own procedures. I selected to harm a problem that affects the complete field of nanomedicine: nanoparticles consistently fail to translate via animal research into clinical trials. Jumping away recent literary works, I attempt to see if a pre-dose of the common chemotherapeutic could improve nanoparticle delivery in hostile prostate cancer, creating 3 novel constructs based on three different thready polymers, every single using fluorescent dye (although no rare metal, sorry goldbug! ). Though using radioactive isotopes like Gallium and Yttrium might have been incredible, as a 17-year-old, I however wasn’t allowed in the same room as these radioactive elements (even even though I took a Geiger counter to a pair of shoes and located them to be slightly dangerous).

I hadn’t expected my hypothesis to work, as the research task would have ideally been led across two full years. Yet during your time on st. kitts are still many optimizations and revisions to be done, I was thrilled to look for – with completely new nanoparticles that may eventually mean upcoming trials will use particles with the initials RK-1 – thatcyclophosphamide did without a doubt increase nanoparticle delivery for the tumor in a statistically significant way.

The second, unexpected research project was living alone in Baltimore, a fresh city in my opinion, surrounded by people much over the age of I. Despite having moving regularly between resorts, AirBnB’s, and students’ apartments, I strangely reveled inside the freedom I had to enjoy my surroundings and form new friendships with graduate institution students from the lab. All of us explored The lining Harbor during the night, attended a concert jointly one weekend, and even have to watch the Orioles drop (to nobody’s surprise). Ironically, it’s through these new friendships I discovered something unforeseen: what I really love can be sharing analysis. Whether in a presentation or stuck in a job casual chat, making others interested in scientific research is perhaps even more exciting to my opinion than the analysis itself. This solidified a fresh pursuit to angle my love for producing towards enlightening science in ways people can easily understand, adding value to a society that may certainly take advantage of more medical literacy.

It seems fitting that my desired goals are still changing: in Scarry’s book, there is not just one goldbug, there is one on every webpage. With each new experience, I’m learning that it just isn’t the goldbug itself, but rather the work of looking for the goldbugs that will encourage, shape, and refine my personal ever-evolving interests. Regardless of the goldbug I seek – I realize my pickle truck just begun the journey.

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