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 Nsu Daily Essay

MKT202 -- INTRODUCTION TO MARKETING

GROUP TASK ASSIGNMENT MATTER: MARKETING PROGRAM

Group No . 1

Section-15 Semester: Fall 2012

Published to:

Mohammad Sakif Amin (Skf)

Group Members:

Names:

T. M. Nafio Nabi Aminul Islam Kaniz Fatema Tanvir Ahmed Manick Mohammad Shuvo

IDENTIFICATION:

1220582030 1210228030 1220557030 1220602030 1220501030

Day of Submitting: 20th 12 , 2012

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Contents

EXEC SUMMARY................................................................................................................. several COMPANY OVERVIEW................................................................................................................... 4 MARKETPLACE DESCRIPTION............................................................................................................... 6 Event Powered:..................................................................................................................................... 6 Relaxation/Leisure-Oriented:................................................................................................... 6 Time Driven:........................................................................................................................................ 7 Topic Powered:..................................................................................................................................... 7 Habitualists:...................................................................................................................................... 7 Info Seekers:....................................................................................................................................... six COMPETITOR EVALUATION.............................................................................................................. 8 STRENGTHS:............................................................................................................................................ 8 DISADVANTAGES:......................................................................................................................................... 8 SEGMENTING –TARGETING -POSITIONING....................................................................... 10 MARKET SEGMENTATION:....................................................................................................... 10 1 . installment payments on your 3. GEOGRAPHICAL SEGMENTATION:......................................................................... 15 BEHAVIORAL SEGMENTATION:................................................................................ 10 DEMOGRAPHIC SEGMENTATION:........................................................................... 10

MARKET AIMED TOWARDS:................................................................................................................ 11 PLACING:................................................................................................................................. 11 ADVERTISING MIX....................................................................................................................... 13 PRODUCT:......................................................................................................................................... 13 PRICE:................................................................................................................................................. 14 PLACE:................................................................................................................................................ 15 PROMOTION:................................................................................................................................... 16

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EXECUTIVE SUMMARY

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