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Healthy Activia Grows Healthier Us Sales

 Healthy Activia Grows Healthier Us Sales Essay

We. Statement with the Problem

The Groupe Danone's Activia yogurt has been recognized in the past years since its discharge. Its product sales and profits' growth is usually increasingly swiftly, especially now that the yogurt is available around the world, due to its health benefits. The Activia yogurt remains to be in incredibly good condition to offer it yet there are some countries that have a few populations that have been eating fat free yogurt and one among it is the ALL OF US.

II. Qualifications of the Problem

As it is stated earlier, America features less usage of yogurt than the additional countries. The interest rate of the sales is much less than of Germany and Portugal, for example. It was said in the problem the fact that consumption in the two bigger grossing countries in selling this yogurt is usually tripled by consumption from the US.

III. Objectives

The Danone is actually motivated to learn more marketing strategies for them to increase the usage not just in US as well as the other countries to gain and raise more of their sales and earnings.

IV. SWOT Analysis

The strengths in the Danone's Activia yogurt are the boosting of its revenue to the whole world specifically to those health-conscious people. Likewise, these people are able to pay the given prices for the nutritional benefits that the yogurt brings and its different kinds of flavours. They had made different group of flavors the limited models like the cashews, honey and oats, mentioned previously in the problem. In every total annual revenue survey, the Activia product surely could top $12 billion worldwide. Additionally , in addition they produce different products such as bottled water and yogurt beverage to boost all their sales and revenues. And they are able to decrease their spend in the labels their products. Their weaknesses, however, are the deficiency of consumers towards the other countries. They even now able to sell off higher in millions yearly, but in contrast to the various other countries, their very own sale charge are much smaller than those countries with bigger percentage of shoppers. Another is their...

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