Ben and Jerrys

 Ben and Jerrys Essay

Ben and Jerry's

Premium Ice Cream Products

Bill and Jerry's Ice Cream is actually a brand name business known worldwide. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They may have successfully targeted their market, and presently there by obtained a strong consumer bottom. The objective statement of their product line is " to make, spread, and sell the best possible quality all-natural ice cream although incorporating nutritious, natural ingredients and promoting business practices that respect the entire world and the environment". (1) This business is known to be a monopolistically competitive, because there are even now many companies and customers, just as in perfect competition, but they still have control over what price they will charge within their company, since Ben and Jerry's ice cream is differentiated from the different ice cream corporations and they supply a lot of no price competition which will be mentioned later in the paper.

Ben and Jerry's began in 1963 when Bill Cohn and Jerry Greenfield met within a New York middle section school health club class. Although playing with each other, neither noticed what the long term would maintain in store and ultimately improved their lives forever. By simply 1977, Bill and Jerry moved to Burlington, Vermont and enrolled in an ice cream making class by Penn Condition, which necessary a tuition of only five dollars. After all their exceptional performance in the class, the two manufactured a $12, 000 preliminary investment on May 5, 1978 to open their particular first ice cream shop in Burlington. (1)

The small Vermont community was considered required for Ben and Jerry and for that reason they made sure that the citizens of the area benefited and also they did within their business venture. For example, they recognized the company's initial anniversary by providing away free of charge ice cream cones to the public. In 80, Ben and Jerry decided to expand the business and move into an old work where they packaged all their ice cream in to pints and...

Cited: Sources



(3) http:// pigseye. Kennesaw. edu/-adye/case3/. htm

(4) http://money. cnn. com


(6) Horovitz, Bruce " Manufacturers put Unhealthy Ice Cream on a Diet, " June 21, 2004; pg. A. 01. USA Today.

(7) Fischer, Jeff and David Munarriz " The Emperors of Ice Cream, " June 27, 2003. The Motley Fool

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