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A Report on the Comparison of Customer Service of Fast Food Restaurants in Malaysia: Kfc Versus Mcdonald's

 A Report on the Comparison of Customer satisfaction of Junk food Restaurants in Malaysia: Kfc Versus Mcdonald’s Essay

ADVANTAGES

1 . 1 Background

APPLEBEES

According to the details, " Kentucky Fried Chicken breast (KFC) is actually a chain of fast food cafe based in Louisville, Kentucky, Us that advertising Kentucky Deep-fried Chicken around the globe. ” It was rated in number 70 as the earth most famous brand by BusinessWeek. For KFC, fried birds was the meals they main focus to sells. " Their simple products included chicken bits, salads, casse-cro?te, desserts and a few roasted and grilled chicken cuisines as well. ” Besides that, the beef and pork primarily based products as well offered by KFC outside the UNITED STATES. The 1st idea of KFC's fried chicken actually is in 1930 nonetheless it was just founded in 1952 by simply Colonel Harland Sanders, who was born upon September on the lookout for, 1980 in Indiana, America and having been the man who have developed the key recipe which in turn blends of 11 herbs and spices for making Kentucky Fried Rooster and this top secret recipe still used today. Nowadays, KFC has more than 15, 500 outlets in 105 countries around the world. In 1973, the first APPLEBEES restaurant in Malaysia was opened by Jalan Tunku Abdul Rahman, Kuala Lumpur. In general, KFC at present has 445 outlets in Malaysia and it had become the largest junk food chain in Malaysia. McDonald's

According to the details, McDonald's is the world's most significant chain of fast food restaurant based in Dieses Plaines, The state of illinois in 1955 to today that selling hamburgers around the globe and it turned out rated in number on the lookout for as the world most famous manufacturer by BusinessWeek. " To get McDonald's, foods that mainly sells simply by them are burgers, cheeseburgers, rooster, French fries, breakfast items, soft drinks, shakes and desserts. ” But currently, due to the changing of customers' tastes, the restaurant menu which are included salads, smoothies and fruits have been broadened by McDonald's company. The founder of McDonald's is definitely Ray Kroc although the initial concept of McDonald's was actually released by brother Dick and Mac McDonald and they developed the first McDonald's restaurant in 1940 in San Bernardino, A bunch of states. In 1954, Mr. Beam Kroc bought franchising privileges from Dick and Apple pc McDonald and a McDonald's franchise was opened in 15 The spring, 1955 and later bought the actual McDonald's discuss of the McDonald brothers. The McDonald's Firm was then founded in 1955 and it was expanded by Ray Kroc. At present, McDonald's recieve more than 31, 000 retailers in 109 countries all over the world. In twenty nine April 1982, the 1st McDonald's restaurant in Malaysia was opened at Jalan Bukit Bintang, Kuala Lumpur. In general, McDonald's presently has 200 outlets and about 20 to 25 retailers are getting expanded every year. 1 . two Problem

This report continues to be written to compare the consumer service of fast food restaurants in Malaysia: KFC versus McDonald's. Nowadays, increasing competitive challenges have already been faced by the fast food eating places in Malaysia such as restaurants KFC and McDonald's. To be able to satisfy the buyers at a fast food cafe, excellent customer support should be supplied to consumers by the managing and the staff. Because beside the food top quality, the standardize customer service that provided by junk food restaurants is definitely expected by the customers. Presently, customer service is among the factors that determine the client satisfaction and it will directly affect the company of their take out restaurants. However , recently the fast food eating places are insufficient customer service. The standardization in franchising organization format does not ensure the standardization of customer service within the fast food restaurants due to a lot of outlets is unable to follow up similar standards pertaining to customer service in franchise program. 1 . three or more Purposes

The purposes with this report happen to be firstly to review the customer fulfillment with the customer service that is given by KFC versus McDonald's and secondly, to learn why college students from Tar College like McDonald's than KFC. Last but not least, is to find out what aspects of customer service that furnished by...

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